BUS 385 PROMOTING ENTERPRISE

Serial Number: 2385

SEMESTER

1

CREDIT POINTS

2

CONTACT HOURS PER WEEK

5 (3 Lectures and 2 Seminars )

COMPULSORY COURSE IN

BBA ENTREPRENEURSHIP & BECA III

ELECTIVES COURSE IN

NONE

COURSE OBJECTIVES:

After completing the course students shall be able to:

  1. know the scope and the need for promoting enterprise

  2. know the most effective strategies for promoting enterprise

  3. explain the role of various institutions in entrepreneurship promotion effort

  4. know the most effective strategies for export promotion for small and medium enterprises.

PREREQUISITE COURSES: NONE

MODE OF TEACHING:

Lectures and Seminars

REQUIRED READING(S):

Anderson, A.H. and Woodcock P. Effective Entrepreneurship, Blackwell Publishers Ltd.. Oxford pp. 5-20.

Compendium of Case Studies, IDM - Entrepreneurship Research Cluster, 1996.

Kuzilwa, J. and Nkya, E. (eds), Compendium of Cases on entrepreneurship and Small Business Development in Tanzania. IDM/AUC. MZUMBE/kRISTIANSAND, 2000.

RECOMMENDED READINGS:

Bridge, S.O. Neil. K. and Cromie, S. Understanding Enterprise, Entrepreneurship and Small Business, McMillan Press, London, 1998.

Berger, B. (Ed), The Culture of Entrepreneurship, Tata McGraw-Hill, New Delhi, 1991.

SYLLABUS

  1. Scope, and the need for entrepreneurship promotion

  2. Entrepreneurship promotion barriers

  3. Entrepreneurship Promotion Strategies

  4. The role of NGOs and Government Agencies in Entrepreneurship Development

  5. Credit and financial assistance and entrepreneurship development

  6. Training and entrepreneurship development

  7. Export promotion for Small and Medium Enterprises